Archive:

December 2017

Although Chinese millennials, with their increasing purchasing power, are considered as the most important consumer group for luxury brands, the next generation is one to watch as well! Z-lennials – those born after 2000 – are starting to reach adulthood next year and their spending power and behavior is expected...
According to recent survey data from KPMG’s China branch, online shopping has become the favourite leisure activity of Chinese netizens. Stimulated by shopping festivals such as Single’s Day and Double 12, online shopping has officially become a national pastime. What doesn’t come as a surprise, in a country where people...
With 290 million active online video users per day and an expected increase to 358 million in 2018, the popularity of short videos in China is undeniable! Due to its success and that of other ‘new’ flourishing media channels, the status of traditional media is declining. Over 40% of online...
Filling the period between Singles’ Day and Lunar New Year, Christmas has been embraced by Chinese consumers as another festival associated with shopping discounts and themed promotions. Many Chinese cities have been illuminated with commercially-funded twinkly lights and neon decorations, and in the last month, 600.000 Christmas trees were bought...
In 2017, Western luxury brands embarked on a migration in to Asia, and China in particular. While the rest of the world’s luxury purchases have slowed, Chines luxury consumers are spending more on luxury goods than they ever did before. And luxury brands are starting to take advantage of this....
Millennial Chinese moms grew up during an age of prosperity and technical change, leading to different lifestyles and ways of thinking than previous mom-generations. They are trendy, value self-expression, are experienced online shoppers and tend to have a higher spending power than the average Chinese citizen. According to PARKLU, the...
While social media marketing has gained in popularity when it comes to B2C marketing, using social media to market services or products to other businesses can be an extremely difficult process. Whereas giveaways and discounts, for example, are effective incentives for B2C companies to get people to follow their WeChat...
In response to China’s aging population, the government announced in late 2015 that it would end it’s one-child policy and allow all married couples to have two children. Two years after the implementation of the so-called two-child policy, the impact on Chinese family formation and shopping habits varies across different...
Online video is one of the most popular and engaging channels in China. For brands hoping to reach Chinese consumers, using online videos as a marketing channel can be very powerful. There are a number of possibilities for the use of online videos, such as developing original video content and...
In the digital world, social media is an ideal place for people to discover new brands and read about new products. And as the number of worldwide users across all platforms is expected to reach 2.95 billion by 2020, it’ll come as no surprise that brands are using social media...