Archive:

November 2017

Chinese social media is – unfortunately – full of fake accounts, fake news and online scams, making it difficult for users to see what’s real and what is not. To combat this problem, Weibo has created a great number of options to verify your account, proving to your users that...
One app to rule them all: WeChat has – over the course of six years – evolved into a platform offering everything from instant messaging, blogging, and networking to peer-to-peer payments, taxi hailing, and selling products and services. And with the launch of WeChat Mini Programs earlier this year (applications...
Paying key opinion leaders to promote a brand or product is a common – and very effective - marketing strategy in China. But, as Chinese social media is full of fake accounts with fake followers and fake comments, choosing a real and suitable influencer for your brand is challenging. To...
As WeChat is increasingly used by multi-national companies for both national and international communication, WeChat has also become the latest digital space to be monitored by the Chinese government. Operating a chat application in China requires following laws and regulations on content control and monitoring, and with WeChat it works...
The day before 11.11 Singles’ Day, we cannot avoid wondering about what this year’s biggest ecommerce festival is going to bring. As customers – including us – are conditioned to expect more glitz and light with each subsequent promotion, Alibaba has to deliver an ever-more engaging experience. The same applies...
Virtual Reality is the perfect tool for brands wanting to establish a new position in their audience’s mind. As users are fully immersed and not distracted by external stimuli, messages are efficiently conveyed and better memorized. VR is known for helping boost sales conversion rates, especially when used on a...
As Google is largely inaccessible in mainland China, ranking high on Google is not going to put your products and services in front of 800 million Chinese netizens. In order to get the attention of the Chinese middle class, Western companies need to rank high on China’s home grown search...