Archive:

October 2017

With the soaring popularity of social media in China, luxury shoppers are more and more starting to seek opportunities where they can be more than just a consumer. As a result, content creation is no longer led by mainstream media and KOLs alone, but consumers are increasingly generating original content...
Marketing based on sport events has been popular for a long period of time, and the trend has become increasingly robust compared with previous years. During FIFA World Cups, both brands related to sports, such as Nike and Adidas, as brands non related to sports, such as Coca-Cola, McDonalds, Amazon,...
The `See Now, Buy Now` fashion show last Friday, with models showing off branded fashion and apparel that will be available to buy for Alibaba´s 11.11, kicked off three weeks of promotions Alibaba will run to create a buzz ahead of 11.11. With `retail as entertainment´ as the central theme...
Chinese millennials – people born between the early 80s and early 2000 – are often referred to as digital natives, as they grew up with the development of new technologies. With 211 million 90’s millennials in China, that account for 4 billion US dollar of online shopping, marketers do well...